You're not buying features. You're buying frequency.

Only one thing: how often the Scout opportunity report runs. All 3 tiers ship the identical tracking workspace: movers, watchlist, keyword research and rank tracking, app search, every storefront, no limits. Tracker does not include the report, Scout gets the full atlas once a month, and Pro gets the same 25 categories rerun every week, labelled directional because the weekly review sample is thinner.

7 days of full access. We ask for a card up front but don't charge you until the trial ends. Cancel anytime before then and you pay nothing.

Yes, up or down, from Settings. The change is prorated, so upgrading mid-month only costs the difference and you get the new tier's Scout access immediately.

Yes, from Settings whenever you like. Cancel during the trial and you're never charged; after that you keep full access until the end of the period you already paid for. We don't do partial refunds mid-period. The 7-day trial is there so you can find out before you pay.