What moved on the App Store: July 2026

A month is long enough for the chart to forget an app and take it back. Six apps went from the bottom of a top 100 to its first page inside this window, and none of them are names you would have guessed. This is the July 2026 run: daily snapshots of Apple's charts in the US, UK and Turkey across all 25 categories and three chart types, diffed over a 28-day window and read against each app's most recent review sample. 256 scored ideas.

The biggest climbs

Chart movement is a two-point diff, so it needs two days of history and nothing else. No estimates, no modelling. These are the largest free-chart jumps in the window:

1. ESPN Fantasy Sports & More+86

   #90 → #4 · Sports · US · free top 100

2. YÖK Atlas+85

   #90 → #5 · Education · TR · free top 100

3. TipsPro AI: Match Prediction+82

   #97 → #15 · Sports · TR · free top 100

4. Pod Home+80

   #100 → #20 · Utilities · UK · free top 100

5. Ome Video - TV Live Styles+79

   #93 → #14 · Photo & Video · TR · free top 100

6. Mobilis: Novels & Reading Hub+79

   #94 → #15 · Magazines & Newspapers · US · free top 100

What it costs to enter a top 100

We model an entry wall for every category and storefront: roughly how many ratings an app needs before it can hold a top 100 slot. Pick a storefront below; these are the cheapest doors each one had open this run.

Same store, same month, and the widest gap in the run is 2,167,394 ratings for Games in the US against 52 for Shopping in Turkey. Picking the storefront is a bigger decision than picking the feature, and almost nobody treats it as one.

The same category is priced three different ways:

• Sports: about 291,490 ratings in the US, about 352 in Turkey, a 828x gap.
• Shopping: about 36,433 ratings in the US, about 52 in Turkey, a 701x gap.
• Social Networking: about 594,123 ratings in the US, about 1,352 in Turkey, a 439x gap.

Charting, and hated

A chart position says an app has distribution. It says nothing about whether the people inside it are happy, and the gap between those two signals is where the openings are. Counts are how many of the sampled reviewers said the same thing.

What scored highest

Every idea is scored 0–100 on demand, winnability, monetization, feasibility and momentum, with a penalty for picking a fight with a giant. The scoring engine is public, weights included, so you can disagree with a number rather than take it on faith.

• Tenner Table

  Food & Drink · UK · week to build

  94/100

  Takes from Herbi: Meal Planner + Recipes · Quick win

• ParcelFree

  Shopping · US · week to build

  84/100

  Takes from Package tracker: Parcels Hub · Prime bet

• ProofDesk

  Shopping · US · month to build

  82/100

  Takes from Consumer Reports · Crowded

What this run cost

Building in public means the bill too. This run took 31,113,866 model tokens across 25 categories, 242 agents and 35.6 hours of agent time, about 121,539 tokens per scored idea. 22% of those tokens went on retries, which is the number worth watching: it is what tells me a stage is quietly half-working.

Check it yourself

Weekly runs go to subscribers, but a complete monthly run is published free and in full: all 25 categories, every score and the evidence behind it. Older monthly runs land in the archive as they age out. If you only want one number, the keyword checker is free and needs no account.