WEEKLY DATA
What moved on the App Store: week of 13 July 2026
· 7 min read
A model release is now a chart event. The US Productivity top 100 reshuffled around one this week, which is the kind of move you only see if you were already counting. This is the Week of Jul 13, 2026 run: daily snapshots of Apple's charts in the US, UK and Turkey across all 25 categories and three chart types, diffed over a seven-day window, read against each app's most recent review sample. 217 scored ideas.
The biggest climbs
Chart movement is a two-point diff, so it needs two days of history and nothing else. No estimates, no modelling. These are the largest free-chart jumps in the window:
- Kimi - Kimi K3 is Live+86
#97 → #11 · Productivity · US · free top 100
- Food Hunt: Pixel Puzzle+81
#89 → #8 · Games · US · free top 100
- EPA AIRNow+77
#78 → #1 · Weather · US · free top 100
- YÖK Atlas+77
#100 → #23 · Education · TR · free top 100
- Holy Quran - Deeper journey+72
#98 → #26 · Books · US · free top 100
- GeoScope: GPS Map Camera+71
#90 → #19 · Utilities · UK · free top 100
What it costs to enter a top 100
We model an entry wall for every category and storefront: roughly how many ratings an app needs before it can hold a top 100 slot. Pick a storefront below; these are the cheapest doors each one had open this run.

- Developer Tools741 ratings
163 charted competitors, 7 of the top 10 grossing apps have under 5,000 ratings
- Medical26,278 ratings
187 charted competitors, 3 of the top 10 grossing apps have under 5,000 ratings
- Food & Drink26,487 ratings
196 charted competitors, 2 of the top 10 grossing apps have under 5,000 ratings
- Navigation32,075 ratings
160 charted competitors, 2 of the top 10 grossing apps have under 5,000 ratings
- Shopping35,513 ratings
197 charted competitors, 1 of the top 10 grossing apps have under 5,000 ratings
Same store, same week, and the widest gap in the run is 1,973,656 ratings for Entertainment in the US against 25 for Shopping in Turkey. Picking the storefront is a bigger decision than picking the feature, and almost nobody treats it as one.
The same category is priced three different ways:
- Shopping: about 35,513 ratings in the US, about 25 in Turkey, a 1421x gap.
- Sports: about 287,088 ratings in the US, about 352 in Turkey, a 816x gap.
- News: about 551,929 ratings in the US, about 1,727 in Turkey, a 320x gap.
Charting, and hated
A chart position says an app has distribution. It says nothing about whether the people inside it are happy, and the gap between those two signals is where the openings are. Counts are how many of the sampled reviewers said the same thing.
Novellair
Books · UK · Top Grossing #7
97% of its last 32 reviews are one or two stars.
- extortionate per-chapter coins18 reviewers
- subscribe and STILL pay per chapter8 reviewers
- AI-stolen books1 reviewers
“£29.99… only got to chapter 42 of a 210 chapter book”

Match : Local Dating App
Lifestyle · UK · Top Grossing #9
96% of its last 100 reviews are one or two stars.
- — pay-to-message where BOTH must pay17 reviewers
- the v25.13.01 redesign regression17 reviewers
- locked-out/login failures7 reviewers

What scored highest
Every idea is scored 0–100 on demand, winnability, monetization, feasibility and momentum, with a penalty for picking a fight with a giant. The scoring engine is public, weights included, so you can disagree with a number rather than take it on faith.
Premium ad-free pixel-puzzle riding the biggest mover of the week
Games · US · week to build
85/100
PlainPlate — the £14.99-once meal planner that respects your dislikes
Food & Drink · UK · week to build
85/100
Takes from Herbi: Meal Planner + Recipes · Quick win
RoyalTrack — honest UK multi-carrier parcel tracking
Shopping · UK · month to build
85/100
Takes from Parcel & Post:Express Tracking · Prime bet

What this run cost
Building in public means the bill too. This run took 7,389,658 model tokens across 25 categories, 50 agents and 8.1 hours of agent time, about 34,054 tokens per scored idea. 3% of those tokens went on retries, which is the number worth watching: it is what tells me a stage is quietly half-working.

Check it yourself
Weekly runs go to subscribers, but a complete monthly run is published free and in full: all 25 categories, all three storefronts, every score and the evidence behind it. Older monthly runs land in the archive as they age out. If you only want one number, the keyword checker is free and needs no account.