Skip to content
Atlaso

WEEKLY DATA

What moved on the App Store: week of 27 July 2026

· 7 min read

The interesting climbs are rarely the ones at the top. They are the apps entering a top 100 for the first time, in categories nobody is watching. This is the Week of Jul 27, 2026 run: daily chart snapshots across the US, UK and Turkey, all 25 categories and three chart types, diffed over a seven-day window and read against each app's most recent review sample. 220 ideas came out scored.

The biggest climbs

Chart movement is a two-point diff, so it needs two days of history and nothing else. No estimates, no modelling. These are the largest free-chart jumps in the window:

  1. LOFT Living+72

    #100 → #28 · Lifestyle · US · free top 100

  2. Muzz: Where Muslims Marry+72

    #93 → #21 · Lifestyle · TR · free top 100

  3. Common App+70

    #74 → #4 · Education · US · free top 100

  4. ForeFlight Mobile EFB+68

    #99 → #31 · Weather · TR · free top 100

  5. MEBİ+68

    #92 → #24 · Education · TR · free top 100

  6. Readory: Book Tracker+68

    #80 → #12 · Books · TR · free top 100

What it costs to enter a top 100

We model an entry wall for every category and storefront: roughly how many ratings an app needs before it can hold a top 100 slot. Pick a storefront below; these are the cheapest doors each one had open this run.

Entry wall for Games in US: about 2,767,870 ratings to reach the top 100.
Games · US · Week of Jul 27, 2026. Modelled from Apple's own chart and ratings data.
  • Developer Tools995 ratings

    163 charted competitors, 7 of the top 10 grossing apps have under 5,000 ratings

  • Medical10,586 ratings

    189 charted competitors, 4 of the top 10 grossing apps have under 5,000 ratings

  • Food & Drink26,726 ratings

    195 charted competitors, 1 of the top 10 grossing apps have under 5,000 ratings

  • Navigation32,624 ratings

    164 charted competitors, 1 of the top 10 grossing apps have under 5,000 ratings

  • Shopping36,544 ratings

    197 charted competitors, 3 of the top 10 grossing apps have under 5,000 ratings

Ratings needed to enter a top 100 · United States · bars on a log scale, numbers exact

Same store, same week, and the widest gap in the run is 2,767,870 ratings for Games in the US against 52 for Shopping in Turkey. Picking the storefront is a bigger decision than picking the feature, and almost nobody treats it as one.

The same category is priced three different ways:

  • Shopping: about 36,544 ratings in the US, about 52 in Turkey, a 703x gap.
  • News: about 551,916 ratings in the US, about 1,432 in Turkey, a 385x gap.
  • Social Networking: about 385,331 ratings in the US, about 1,356 in Turkey, a 284x gap.

Charting, and hated

A chart position says an app has distribution. It says nothing about whether the people inside it are happy, and the gap between those two signals is where the openings are. Counts are how many of the sampled reviewers said the same thing.

Azar: Chat, Meet Friends

Social Networking · UK · Top Grossing #10

92% of its last 100 reviews are one or two stars.

  • · the 7.x redesign that replaced random swipe and live video with invite-and-wait48 reviewers
  • sexual exposure on camera and minors present12 reviewers
  • gem pricing and pay-per-action gating7 reviewers
  • bans and suspensions applied wrongly6 reviewers
What they complain about · bars on a linear scale, numbers exact
“you have to invite people now to share before u did not have to”
Azar: Chat, Meet Friends in UK: 92% of its last 100 reviews are one or two stars.
Azar: Chat, Meet Friends · Social Networking · UK · Top Grossing #10 · Week of Jul 27, 2026.

Google Health (Fitbit)

Health & Fitness · UK · Top Grossing #7, Rising +6

92% of its last 50 reviews are one or two stars.

  • · forced migration off the Fitbit app to a clunkier, unpersonalisable one24 reviewers
  • sync failures and lost history8 reviewers
  • sleep and step data plainly wrong6 reviewers
  • period tracker broken since the switch4 reviewers
What they complain about · bars on a linear scale, numbers exact
“Bring back the old Fitbit app… I loved the old Fitbit app”
Google Health (Fitbit) in UK: 92% of its last 50 reviews are one or two stars.
Google Health (Fitbit) · Health & Fitness · UK · Top Grossing #7, Rising +6 · Week of Jul 27, 2026.

What scored highest

Every idea is scored 0–100 on demand, winnability, monetization, feasibility and momentum, with a penalty for picking a fight with a giant. The scoring engine is public, weights included, so you can disagree with a number rather than take it on faith.

  • Doorstep

    Shopping · US · week to build

    85/100

    Takes from Package tracker: Parcels Hub · Quick win

  • Pocket Cards

    Medical · US · week to build

    84/100

    Takes from epocrates: Drug Info & Pill ID · Quick win

  • KitLog

    Shopping · UK · week to build

    81/100

    Takes from Which? · Quick win

Doorstep: 85 out of 100, Shopping in US.
The run's highest-scoring idea · Week of Jul 27, 2026.

What this run cost

Building in public means the bill too. This run took 7,082,173 model tokens across 25 categories, 61 agents and 13.0 hours of agent time, about 32,192 tokens per scored idea. 32% of those tokens went on retries, which is the number worth watching: it is what tells me a stage is quietly half-working.

One Scout run costs 7,082,173 model tokens across 25 categories.
What this run cost to produce · Week of Jul 27, 2026.

Check it yourself

Weekly runs go to subscribers, but a complete monthly run is published free and in full: all 25 categories, all three storefronts, every score and the evidence behind it. Older monthly runs land in the archive as they age out. If you only want one number, the keyword checker is free and needs no account.