What moved on the App Store: week of 29 June 2026

The gap between the most expensive door on the App Store and the cheapest one is not a rounding error. It is five orders of magnitude, and it moves every week. This is the Week of Jun 29, 2026 run: every day we snapshot Apple's charts in the US, UK and Turkey across all 25 categories and three chart types, then measure the moves over a seven-day window against review evidence from each app's most recent sample. 210 scored ideas came out of it.

The biggest climbs

Chart movement is a two-point diff, so it needs two days of history and nothing else. No estimates, no modelling. These are the largest free-chart jumps in the window:

1. 118M8 - Financial Fitness+81

   #98 → #17 · Education · UK · free top 100

2. Fun Drama+76

   #97 → #21 · Entertainment · US · free top 100

3. Smart Cleanup: Storage Cleaner+74

   #96 → #22 · Utilities · TR · free top 100

4. Lumenate: Explore & Relax+72

   #91 → #19 · Health & Fitness · US · free top 100

5. Moonstories- Werewolf stories+71

   #88 → #17 · Books · UK · free top 100

6. Jeep Badge of Honor+69

   #81 → #12 · Lifestyle · US · free top 100

What it costs to enter a top 100

We model an entry wall for every category and storefront: roughly how many ratings an app needs before it can hold a top 100 slot. Pick a storefront below; these are the cheapest doors each one had open this run.

Same store, same week, and the widest gap in the run is 2,065,221 ratings for Productivity in the US against 35 for Shopping in Turkey. Picking the storefront is a bigger decision than picking the feature, and almost nobody treats it as one.

The same category is priced three different ways:

• Shopping: about 34,565 ratings in the US, about 35 in Turkey, a 988x gap.
• News: about 551,945 ratings in the US, about 923 in Turkey, a 598x gap.
• Magazines & Newspapers: about 273,180 ratings in the US, about 835 in Turkey, a 327x gap.

Charting, and hated

A chart position says an app has distribution. It says nothing about whether the people inside it are happy, and the gap between those two signals is where the openings are. Counts are how many of the sampled reviewers said the same thing.

What scored highest

Every idea is scored 0–100 on demand, winnability, monetization, feasibility and momentum, with a penalty for picking a fight with a giant. The scoring engine is public, weights included, so you can disagree with a number rather than take it on faith.

• Ledger — see what a book will actually cost you before you start

  Books · UK · weekend to build

  87/100

  Takes from Literie · Quick win

• Parcelproof — the free tracker that names the carrier

  Shopping · US · month to build

  87/100

  Takes from Package tracker: Parcels Hub · Prime bet

• CrewHeat

  Weather · US · week to build

  84/100

  Takes from OSHA-NIOSH Heat Safety Tool · Quick win

What this run cost

Building in public means the bill too. This run took 17,203,462 model tokens across 25 categories, 105 agents and 19.8 hours of agent time, about 81,921 tokens per scored idea. 15% of those tokens went on retries, which is the number worth watching: it is what tells me a stage is quietly half-working.

Check it yourself

Weekly runs go to subscribers, but a complete monthly run is published free and in full: all 25 categories, all three storefronts, every score and the evidence behind it. Older monthly runs land in the archive as they age out. If you only want one number, the keyword checker is free and needs no account.